Today I’d like to talk about a phenomenon that I have been seeing on the internet, specifically YouTube for quite a long time. ASMR or Autonomous Sensory Meridian Response. Per Google, ASMR is: a feeling of well-being combined with a tingling sensation in the scalp and down the back of the neck, as experienced by some people in response to a specific gentle stimulus, often a particular sound. The term was first coined back in 2010 by Jennifer Allen. Jennifer is listed, per an interview on www.asmruniversity.com, as a large ASMR contributor and works for a cyber security company. ASMR has grown into a multi-million dollar industry for the ASMR artists who provide the content on You Tube.
My introduction to this world was quite random. I couldn’t sleep one night, as happens occasionally, and I was trying to find something to help me unwind. Reading wasn’t working, listening to music wasn’t working (at that time) and I was desperate to find something. I typed in sleeping in to the YouTube Search Engine and most of it was relaxing music and such. One thing that caught my eye was a video for “ASMR Triggers to Help You Sleep” by ASMR DARLING. I clicked on it and you see this young woman who is whispering and looking direct into a camera focused on her face. The whole time she is whispering to her audience. This particular video is 4 hours long and involves “triggers” as they are called in the ASMR community to help you sleep. This involves her tapping various objects, whispering into the camera and brushing the microphone with a giant powder brush and other various items. All the time she is whispering. I will admit is very relaxing. It didn’t help me sleep, but it did peak my curiosity. I went back to that same video as I was writing this article and I saw that the video itself had been view over 23 million times. She also has 2.3 million subscribers. Now this of course lead me to the question, how much money can be made by doing these videos? Well, per www.youtubers.me, she is worth an estimated $79.8K-$1.03 million. Now that is a very wide spectrum. I would tend to think with advertisers and such, she might be closer to the $1 million mark. That’s not bad scratch for whispering in front of a camera.
Now, the real question, does it work? Well that is totally up to the individual viewing the videos. Me personally, find everything very distracting. the hand motions, the tapping, and the whispering do not do it for me. If it works for you, that is great. I find that some relaxing music usually does the trick these days. I will diving deeper into different aspects of ASMR in the future. It is really interesting when you dive down into it. It is a big money business that has a surprising variety of people with different techniques.
Well that is all for now. I will be back soon with some new content.
Thanks! Sleep well!